Based in Hong Kong, Erica Ng is a business journalist with eight years of experience covering retail, marketing and digital communications. At WGSN, she focuses on strategic analysis of retail and technology innovations across Asia Pacific. As an industry expert, she has spoken at regional events including Asia Fashion Summit, World Retail Congress and Retail Asia Expo. Prior to WGSN, she was editor of Marketing Magazine where she directed content production for Asia’s leading marketing trade journal. Erica is a millennial leading a hyper-connected lifestyle, and she has a Master Degree in Journalism from the University of Hong Kong.
11:00 – The New Consumer: The New Consumer of China; Panel Discussion
An unstable global economy, hyper-connectivity and shifting social values are leading the rise of a more progressive consumer in China. The presentation will explore the new priorities of digital truth, self actualisation and girl power that shape what the next generation of Chinese consumers are looking for.